Page 5 - 20180222 - Minutes - TSAB v4 - Public

 Members welcomed the new info graph section, and asked for this to
continue for the year-end report.

Action Owner Deadline
1. AMS to establish if there are any factors behind the decrease AMS 24/04/18
in QL52 flags being added.
2. KA to explore TEWV data further and provide an update at KA 24/04/18
the April meeting.
3. AL to further explore the data on the percentage of those who AL 24/04/18
were satisfied with their outcome in 2017/18.

Agenda Item 5 Sub-Group Update Presenter: Sub-Group Chairs
Discussion Communication and Engagement – Martin Crow
In the absence of Dave Turton (DT), Martin Crow (MC) provided the following
update:
 Adult Safeguarding Awareness Campaign
The awareness campaign ran from the 4-18 February 2018. The aspiration of
the campaign was to “improve the profile of adult abuse related issues across
Tees and in doing so act to help and protect adults”. The full evaluation will take
several more weeks to complete; however, the qualitative analysis will be
included in the Annual Communication and Engagement Report, which will be
published for the Board’s development day.

Radio adverts ran via Smooth FM and Community Voices FM (CVFM).
Interviews were conducted alongside the social media activity on CVFM. Martin
Crow (MC) thanked representatives from Middlesbrough Borough Council
(MBC), Cleveland Police and the Voluntary Sector for taking the time out to
assist with these. CVFM proved to be the most engaged and proactive of the
organisations exceeding the expectations for the campaign and helping the
Board engage with a harder to reach audience.

Printed media was also used in local publications where varying levels of
success were observed.

During the week, Footfall events were held in each of the Boroughs along with
the first Making Safeguarding Personal (MSP) training session for
professionals. 1,250 safeguarding leaflets were distributed and 600 people
directly engaged with face to face.

The core message of the campaign: ‘Do you know how to prevent adult abuse
and neglect?’ was well received, as was the wider theme of developing ‘A Whole
Community Approach’ to the prevention of abuse. The two learning events
delivered during the course of the campaign also helped to significantly increase
the profile of the subject across Tees, and as such the main aim has been
achieved.

JH advised that although the campaign has formally ended, awareness raising
continues in a number of forms within the local media in Hartlepool. MC
commented that an article will also be distributed with local media to all
residents who live in the Stockton Borough Council (SBC) area.

MC informed that recently in a national Children’s campaign from the
Department of Education one tweet generated significantly more interest than it
had taken the Board to generate within the two week period. This emphasises
the requirement for a national Adults safeguarding campaign.
Minutes Approved 24.4.2018 5